Marketing Tools

Since we've been teaching marketing for a number of years, we are constantly reading books and articles that we believe you may find interesting. Marketing services and consulting begin with helping customers understand the interrelation of the complex elements of economics and psychology when developing marketing strategy. Below are links to some of the most interesting or timely articles we've seen in our readings. Please let us know what you like and don't like. What would you like to see more of? Send us your comments Here.

Advertising
6 Essential Tips for Ads That Get Results
Advertising Media Planner: A Primer
In Advertising, Consistency Pays Off
Let's Get Visible: How To Start Your First Advertising Campaign
Smart Questions: What To Look For In An Ad Agency
What Should You Spend On Advertising?

Direct Marketing
5 Ways to Double Direct Mail Response
4 Direct Mail Tactics That Are Working Right Now

Economics
Current Economic Conditions (Federal Reserve Beige Book) for St. Louis: January 12, 2011

Internet
How To Avoid The 3 Top SEO Time Wasters

Marketing
A Little Help From Your Friends
How Do Marketing Plans Work?
How to Select Harmonious Colors
Here's a Simple Outline for a Marketing Plan
Inspire People to Talk About You
Milking Customer Loyalty
The Ries Report (one of the world's leading marketing strategists)
The Top 10 Marketing Tips of All Time
Twelve Tips for Writing Better Marketing Brochures

Pricing
Case Study: Finding the Right Price For a Hot Product
Pricing: How Low Can You Really Go?
Pricing Over The Product Life Cycle
The Top Myths of Strategic Pricing

Public Relations
Get Free or Low-Cost Publicity

Raising Money (ok, this only indirectly involves marketing)
Need Funding? Better Get Creative
Small Business Innovation Research Program (SBIR)
Understanding Small Business Administration (SBA) Financing